Low-Carb Diet Products Dying On The Vine
In 1979, the U.S. Department of Agriculture recommended that Americans eat less fat. American food producers took up the banner and introduced every conceivable kind of low-fat product imaginable. Fat became a pariah energy source. Then came the Atkins diet.
Overnight, people went from being pro-to anti-carbohydrate. Food producers responded by marketing a slew of low-carb products. The new low-carb foods have not matched the popularity of the low-fat products of yesteryear. Many low-carb products have more calories than regular foods sales of low-carb products have fallen sharply and industry experts say a shakeout has begun and will result in the disappearance of many brands. The downturn has hit new low-carb specialty stores hardest.
Low-carb products will become a niche in the fat loss food industry, but major food manufacturers have already planned changes in their products based on the loss of sales momentum for low-carb foods.
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